Privacy Policy

Last updated: 24 August 2026

This Privacy Policy explains what information Semalt AI Website Builder (“Semalt”, “we”, “us”) collects when you use semalt.app, and how we use and protect it. By using the Service, you consent to the practices described here.

1Introduction

Semalt AI Website Builder lets you describe a website in plain words, generates it with AI, and lets you refine it in chat and publish it online. This policy applies to the semalt.app website, the builder, and the sites we host on your behalf. If you do not agree with this policy, please do not use the Service.

2Information we collect

Information you provide.

  • The prompts and descriptions you type to generate a website.
  • The content, edits and chat messages you make while refining a site.
  • The websites you generate and any text or media you add to them.
  • If you create an account or publish a site: your email address and account details, and, if you connect one, your custom domain information.

Information collected automatically.

  • Your IP address, browser type, platform and language.
  • Device information, referrer URL and pages you visit.
  • Usage and interaction data that helps us operate and improve the Service.
  • Cookies and similar technologies (see section 5).

3How we use your information

  • To generate, refine and host your website and run the AI that builds it.
  • To publish your site to yourname.semalt.app and provision free SSL, or to connect your custom domain.
  • To operate, maintain, secure and improve the Service.
  • To communicate with you about your sites, account and updates.
  • To detect, prevent and address abuse, fraud or technical issues.
  • To produce aggregated, non-identifying analytics.

4AI processing and service providers

To build your website, the prompts and content you submit may be processed by third-party AI model providers and by our hosting, infrastructure and analytics providers. These providers act on our behalf under agreements that require them to protect your data and use it only to deliver the Service. We do not sell your personal data, and we do not use your private prompts to train third-party models except as needed to generate your site.

5Cookies

We use essential cookies to keep the builder working and analytics cookies to understand traffic and improve the product. You can delete or block cookies in your browser settings, though some interactive features may not work correctly without them.

6Sites you publish

When you choose to publish a site, its content becomes publicly accessible on the internet at your subdomain or custom domain. You are responsible for the content you publish and for ensuring you have the rights to use it. Please do not include personal or sensitive information in a published site that you do not want to be public.

7Third-party sites

The Service and generated sites may link to third-party websites and services. We do not control, and are not responsible for, the data practices of those third parties. Please review their privacy policies.

8Data retention

We keep your information for as long as your account and sites are active, or as needed to provide the Service and comply with our legal obligations. You can delete your drafts, published sites or account at any time; we will delete or anonymise associated personal data within a reasonable period, unless we are required to retain it by law.

9Security

We use industry-standard measures to protect your information against unauthorised access, alteration and disclosure, including encryption in transit (SSL). However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

10Your rights (GDPR)

Depending on where you live, you may have the right to:

  • Access the personal data we hold about you (Art. 15).
  • Correct inaccurate data (Art. 16).
  • Request erasure of your data (Art. 17).
  • Receive your data in a portable format (Art. 20).
  • Object to certain processing (Art. 21).
  • Withdraw consent at any time (Art. 7(3)).

To exercise any of these rights, contact us at [email protected].

11Children

The Service is not directed to children under 16, and we do not knowingly collect personal data from them. If you believe a child has provided us with personal data, please contact us and we will delete it.

12Changes to this policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the “Last updated” date above and, where appropriate, notify you. Your continued use of the Service after changes take effect constitutes acceptance of the updated policy.

13Contact us

Questions about this policy: [email protected].